The term “click here” is just a generic term that appears all over the internet – if you do a Google seek out it yields 1.7 billion results (yes billion!), even although you do a precise search it still yields 972 million results. I am sure you’d agree they’re astronomical results and I bet you are now wondering which site ranks number one because of this term? – if you cannot be bothered to check then I will let you know at this time – it’s the adobe acrobat download page – I bet you didn’t genuinely believe that is the one.
So just why, besides passing interest, would anyone be interested in this fact? The answer to this question is anyone who is enthusiastic about internet search engine optimization (SEO) – if I inform you that the utmost effective ranking page for “click here” does not contain the definition of “click here”, it doesn’t appear in the pages meta tags nor do either of the language even appear individually on the page then it may alter some of one’s considering SEO.
So after all that is has been discussed on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we locate a clear exemplory instance of a top ranking site that has NO on page optimization at all, it completely disregards most of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
Just how has this been achieved ?.The answer is simple – backlinks. There are literally countless a large number of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the amount of backlinks is the quality of the links – a number of these backlinks originate from authority sites (.edu,.gov etc).
What is particularly interesting is that this quantity of links has probably been built organically – i.e. by people planning to link to your website as opposed to been requested or encouraged to complete so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is an excellent anyone to remember when developing your linking strategy – what am I offering that is unique, useful or interesting and that people will WANT to link to?
This exemplory instance of a top ranking site generally seems to not in favor of all perceived wisdom on site ranking i.e. this indicates to declare that on page optimization does not have any impact on ranking what so ever. Whilst this does seem to be true in cases like this what we’re probably seeing may be the sheer scale of good quality links to your website far outweighing any possible on page optimization to the level where it’s irrelevant. However this may not likely hold true for a large proportion of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore really has to be used care of.