Social Media Marketing and advertising, Fact and also Is situated

Social Media Marketing appears to be the latest buzz word for anybody looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked as much as be?As a web developer I was constantly (and now increasingly) confronted with several social networking challenges when potential clients would say that having an internet site sounds good but they had a Facebook business page and have been told by various sources (the ever present yet anonymous “they”) that social support systems were the move to make, but after discussing their needs it became quite clear that those potential clients didn’t actually know why they needed social support systems or SMM to generate online sales,

They just wanted it. For small and medium sized business I usually recommended developing a quality website over any kind of social network, why? Well it’s simple really because social media marketing is Social Media, and social Networks are Social Networks they’re not business media and business networks (that would be more like LinkedIn). smm providers I realize that sounds simple but it’s true and the statistics back it up. The fact is that social media marketing marketing fails to inform you that Facebook is a cultural network not a search engine and despite the amount of Facebook users and Google users being around the exact same, people don’t use Facebook in the exact same way that they use a se like Google (which has around half the se market), Yahoo and Bing to look for business or products. They put it to use to keep in touch with family and friends and for news and entertainment. In a recent study done by the IBM Institute for Business Value around 55% of all social media marketing users stated that they cannot engage with brands over social media marketing at all and only around 23% actually purposefully use social media marketing to connect to brands. Now out of all of the those who do use social media marketing and who do connect to brands whether purposefully or not, almost all (66%) say they have to feel an organization is communicating honestly before they’ll interact.

So how do you use social media marketing marketing? And can it be even worth doing?

Well to start with I’d say that having a well optimized website is still going to bring you far more business that social media marketing generally particularly if you are a small to medium sized local business because far more people are likely to enter “hairdresser Port Macquarie” into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don’t have an internet site you’re passing up on all of that potential business. However despite most of the (not so good) statistics I still believe that it is still advisable for business to use social media marketing not in the exact same way that a lot of SMM professionals are today, Why? Because it’s clearly not in the direction they claim it does. Basically SMM Companies and Business in general looked at social support systems like Facebook as a fresh market ripe for the picking and when Facebook started getting users measured by the millions PayPal co-founder Peter.

Thiel invested US$500,000 for 7% of the company (in June 2004) and since them several venture capital firms have made investments into Facebook and in October 2007, Microsoft announced so it had purchased a 1.6% share of Facebook for $240 million. However since Facebook’s humble beginnings up until now (2012) both SMM Companies and Business have failed to truly capitalise on the huge amount of Facebook users online. The fact remains numbers does not equal buyers. Can it be in a Social Media Marketing company’s best interest to talk social support systems up? Absolutely. Can it be in a Social Network like Facebook’s best interests for individuals to believe that companies can sell en masse by advertising and marketing together? Of course it is. In early 2012, Facebook disclosed that its profits had jumped 65% to $1 billion in the earlier year as its revenue which can be mainly from advertising had jumped almost 90% to $3.71 billion so clearly the thought of SMM is working out for them but it is working out for you personally? Well… statistically no, but that does not necessarily show that it never will.

I think the major difference between social support systems and search engines is intent. People who use Google are deliberately trying to find something so should they do a search for hairdressers that’s what they are looking for at that particular time. With something like Facebook the primary intent is usually for connecting with friends and family. In October 2008, Mark Zuckerberg himself said “I don’t think social support systems may be monetized in the exact same way that search (Search Engines) did… In 36 months from we have now to determine what the optimum model is. But that’s not our primary focus today” ;.One of many biggest problems business face with social support systems and SMM is perception. In line with the IBM Institute for Business Value study there were “significant gaps between what businesses think consumers worry about and what consumers say they need from their social media marketing interactions with companies.” Like in today’s society people aren’t just going handy you over there recommendations, Facebook likes, comments or details without getting something back for it, and so the old adage “what’s inside for me?” has play. So the primary reason a lot of people give for reaching brands or business on social media marketing is for discounts, yet the brands and business themselves think the main reason people connect to them on social media marketing is to understand about new products. For brands and business receiving discounts only ranks 12th on the listing of reasoned explanations why people connect to them. Most businesses believe social media marketing increase advocacy, but only 38 % of consumers agree.

Companies need to get more innovative ways for connecting with social media marketing if they wish to see some sort of result from it. There were good quality initiatives shown in the IBM study of firms that had gotten some sort of a handle on how best to use social media marketing for their advantage, bearing in mind that when asked what they do when they connect to businesses or brands via social media marketing, consumers list “getting discounts or coupons” and “purchasing products and services” as the most effective two activities, respectively a U.S ice cream company called Cold Stone Creamery offered discounts on the products on the Facebook page. Alternatively there is a good program launched by Best Buys in the U.S called Twelpforce where employees can react to customer’s questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is obviously in the favour of the potential customer & the great trick to social media marketing marketing is to market without trying to sell (or looking like your selling) unfortunately most social media marketing marketing is focused the incorrect way.

Building a real buyer to consumer relationship via social media marketing is not easy and essentially the most benefit to business’ using social media marketing to boost their websites Google rankings. But business’ have to recognize that you can’t just setup a Facebook business page and hope for the best. SMM requires effort and potential customers have to see value in what you have to supply via your social media marketing efforts let them have something worth their social interaction and time and then you may get better results.

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