Styled by Giovanni Michelotti, the Triumph Stag had Italian styling influence and was produced for eight years from 1970 to 1978. The classic new look of the four headlamps appearing on the grille and the newly composed front and back, was a style set to be observed on other Triumphs. Plenty of the Stag was influenced by the Triumph 2000 saloon, and equipped wit a 3 litre V8 which later appeared in the Dolomite. Triumph Stag The Stag came equipped with power assisted brakes, power steering and electric windows as standard. Starring in the famous James Bond film, Diamonds Are Forever, the Triumph Stag soon achieved an exclusive image, a picture it needed to compete with the more costly Mercedes 280SL. The utmost speed of just lacking 110mph, the Stag may also go from 0-60mph in 9.3secs, making the Stag fast, stylish and exclusive. Its cheap price compared to other cars in exactly the same market further aided the Stags marketability.
With its high quality styling the Triumph Stag received much praise on its release, but this praise was brief once the car was sold through various car dealers, where there clearly was a lot of new owners returning the car complaining of engine issues. The problems experienced by many new Stag owners were reported to be as a result of low quality of production, a concern not limited by this particular engine, but was common place in British Leyland products. Low spending power caused further variations to produce little improvements to the Stag, never fully rectifying the problem of the troublesome engine. Designed with a three speed automatic gear box, the Stag offer a guide option, although this is the sole major option made open to Stag buyers, with the other solutions being AC and a holder for luggage.
The troublesome engines of the Stag are now actually usually replaced by Ford or Rover engines by collectors today, although Triumph Stags with their original engine do tend to be worth a better amount of money compared to the cars with newly fitted engines. The Triumph Stag is a very collectible classic, with many web sites and owners clubs set up across the United Kingdom.